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We’re thrilled to announce that Gonzalez Painters & Contractors has been recognized among the 50+ businesses in Google’s 2023 Economic Impact Report! This recognition underscores our commitment to leveraging digital tools to enhance productivity, connect with our customers, and contribute to our local community in North Carolina.

A Journey from Humble Beginnings to Remarkable Growth

Founded by Florencio Gonzalez in 2002, Gonzalez Painters & Contractors started with a vision and a dedicated crew. Florencio’s entrepreneurial spirit led him to establish the business after noticing a gap in advertising for contractors in the area. He recalls the early days, saying, “People wanted to give a chance to a guy like me, which I appreciated.” Fast forward to today, our team has grown to over 80 employees, serving Durham, Raleigh, and beyond, and generating millions in revenue annually.

Embracing Digital Tools for Success

Digital transformation has been instrumental in our growth journey. Since 2010, we’ve been using Google Workspace to stay organized, coordinate schedules, analyze data, and maintain scorecards. Our online presence has been amplified through Google Ads, which now account for approximately 40% of our annual customer leads.

Our Google Business Profile has been a valuable platform for showcasing our work, with nearly 6,000 potential customers viewing it in just one quarter. This visibility has resulted in 321 calls to our company and 835 clicks through to our website. Jesus Avendaño, who joined our team in 2023, notes the significant growth in our Google reviews, saying, “We’re able to see our growth over time with Google reviews.”

Giving Back to the Community

Beyond business success, giving back to the community remains close to our hearts. We have been actively involved in fundraising for nonprofits, painting sports fields, and collaborating with high schoolers on mural projects. Florencio encapsulates our ethos perfectly, stating, “Seeing how our work transforms houses feels good. Seeing a customer’s smile feels great.”

Google’s Impact on American Businesses

Google’s 2023 Economic Impact Report highlights the significant role of digital tools in driving economic activity across the United States. In 2023 alone:

  • Google Search, Google Play, Google Cloud, YouTube, and Google advertising tools contributed to $739 billion of economic activity for millions of American businesses, nonprofits, publishers, creators, and developers.
  • Every month, Google facilitated over 2 billion free direct connections, including phone calls, requests for directions, messages, bookings, and reviews for American businesses.
  • In North Carolina, Google helped provide $12.22 billion of economic activity for tens of thousands of businesses, publishers, nonprofits, creators, and developers.

We are honored to be a part of this vibrant ecosystem of businesses and creators who are harnessing the power of digital tools to drive innovation, growth, and community impact.

For more insights from Google’s Economic Impact Report, visit

Thank you for your continued support as we strive to make a positive difference through our work, both locally and digitally.

Contact Gonzalez Painters & Contractors

When you need interior painting services and exterior painting services, or other residential contracting services for roofingsidinggutter, or drywall, call Gonzalez Painters & Contractors at (919) 477-6058 or contact us online. We have been serving the Triangle area since 2000, and are the name to trust for painting and home contracting services in DurhamApexHillsboroughChapel HillCaryRaleighCarrboro, and other nearby locations.

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